Advertising is an exciting topic. For its creators, due to its creativity, it is a big question mark for the contractors whether it will be successful. Everyone who works in advertising lives very fast, there is never enough time.
For…
According to recent surveys, most agencies and brands have concluded that out-of-home advertising media is an essential, if not vital, part of any media plan. When adding billboards, megaboards to traditional media plans, the total reach can potentially be increased…
Advertising is evaluated as an essential part of the media plan. With creative possibilities like no other medium, advertising has power in both the physical and virtual worlds. It’s a PHYGITAL world! The term phygital (a mash-up of “physical” and…