According to recent surveys, most agencies and brands have concluded that out-of-home advertising media is an essential, if not vital, part of any media plan. When adding billboards, megaboards to traditional media plans, the total reach can potentially be increased by up to 300%.

The recipe is simple – OOH delivers the right message at the right time to the right audience. With consumers spending an average of 70% of their time away from home, they are fully immersed in the OOH network. The point is that everyday life is constantly exposed to various forms of OOH. Therefore, OOH can no longer be an idea; must be considered in the planning process. In OOH, media buying is key – a contextually relevant and powerful media amplifier.

OOH can bring a strengthening of the basic recipe in the media. Why only use TV advertising, adding a dash of OOH can boost your TV spots to viewers when they’re away from home.

Why not mix OOH with radio, especially since most radio listeners are in their cars and constantly exposed to billboards and other OOH?

The Internet has brought about a major decline in print advertising, which has seen regular declines in readership and revenue for nearly two decades. But how to strengthen the Internet campaign? Throw in a few cups of OOH – it reinforces the Internet message when consumers are away from their computers. Plus, it can’t be blocked by bots.

THE SECRET INGREDIENT TO ANY MEDIA RECIPE
A recent study by USA TouchPoints points to some very powerful statistics about OOH that cannot be ignored when preparing your media mix. A few key findings:

– OOH weekly reach is 99% higher than any other media
– Consumers spend 19.6 hours per week with OOH
– OOH outperforms traditional media by reaching consumers right when they are considering purchases, making purchase decisions and they shop.

Call us, write us; our Eunica Media team of strategists is ready to solve your challenges.